Monday, April 28, 2008

Mother's Day iPod

Apple is offering customized iPods for Mother’s day! In an era of personalization and more ad-hoc products, Apple started to leverage on an asset that would seem pretty common but that very frew brands are allowed to do: offer product customization.
Some other brands (e.g. Nike, Smirnoff, Absolut, etc.) have been doing this in some of their campaigns, howeve,r none of those brands have a product that is on a day-to-day basis like an iPod. Now Mom can have her own version with a personalized tribute to her on it.

"The world is not to be put in order; the world is order, incarnate. It is for us to harmonize with this order." ---Henry Miller
Lovin Life, truthis

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