Ok, here we go. I mentioned this in an earlier post. Now just wait, our cell phones and PDA's will be crammed with advertising, (Just what we need!) I know, I know I want it both ways, I want the ability to purchase using my PDA but I do not necessarily want to be bothered with advertisements! What's a girl to do?
The worldwide mobile advertising market will be worth more than $12 billion by 2011, Gartner forecasts, but cautions that carriers must be careful if they want to get a piece of the pie, especially since well-established players such as Nokia, Google, Yahoo, MySpace and Microsoft ) are all pursuing the mobile revenue opportunity as well. King-Yew Foong, a Gartner research director, said operators should take advantage of their position, and use SMS and MMS, email, mobile search, location-based services to deliver targeted advertising messages, while at the same time regulating spam and a user’s privacy. The report also found that they have to convince advertisers and marketers of how they are different from the internet search giants such as Google, Yahoo and Microsoft, and other traditional advertising mediums, such as newspapers and TV. The report concludes that right now, carriers are not credible players, but they can successfully leverage their relationships with customers, knowledge of local markets, extensive customer databases, network control and multiple channel access.Thankyou Tricia Duryee for this story
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