Diesel's Dirty Thirty

Brand to release limited edition jeans just in time for their anniversary bash

We've been anxiously awaiting Diesel's "Dirty Thirty" anniversary bash for quite awhile, and given its imminent arrival, only one question remains--what to wear? Diesel's taken care of that, too. On Friday, limited-edition $50 jeans will be going on sale at Diesel stores nationwide. Expect a frenzy of shoppers trying to take advantage of the chic steal; the Dirty Thirty jeans will feature a back patch embroidered with "xXx," side embroidery with the dates 1978-2008, and customized buttons with "Diesel 1978."

As for Saturday's fête? Diesel's 24-hour global party will end with an epic bash in New York. The Rock and Roll Circus-themed party, held on Pier 3 on the Brooklyn Waterfront, will feature music by Benji and Joel Madden, Chaka Kahn, Franz Ferdinand, Hot Chip, M.I.A., and N.E.R.D. Everyone from models Agyness Deyn and Chanel Iman, to Gossip Girl stars Chace Crawford, Ed Westwick, and Taylor Momsen, to socials Lauren Santo Domingo and the Traina sisters are expected to show.

"There is nothing we receive with so much reluctance as advice."---Joseph Addison

Lovin Life, Truth Is