Armani-Get Together Campaign

Armani like Hugo Boss, has announced a project in which it has asked the public's help. The fashion house announced a contest in which they asked the public to design a print or video ad for Armani’s new fragrance, Get Together. The winning spot for the men and women’s fragrances will be used in the official campaign as well as earn the winner €10,000, or about $15,812. The contest site offers a look into some of the creations that have already been entered and users have the ability to vote on their favourite. A couple of them are featured in this gallery. A lot of entries look like they’re photos the photographer and his/her girlfriend/boyfriend, and why not? Having your image run in magazines would be a beautiful keepsake of your current relationship.
“For me Emporio Armani reflects a universal lifestyle, made up of energy, optimism and modernity,” Giorgio Armani says. “It’s an expression of life for today’s generation, something urban, chic and international. “‘Get Together’ … is the name I have chosen for the Emporio Armani fragrances. Opposites attract: men-women, positive-negative but different. Together but with respect for their individuality.” The designer added, “I would like this urban chic and international. “‘Get Together’ … is the name I have chosen for the Emporio Armani fragrances. Opposites attract: men-women, positive-negative but different. Together but with respect for their individuality.” The designer added, “I would like this urban message to be interpreted by you. I am offering you the challenge of creating my next Emporio Armani Classic advertising campaign.” User-generated commercials are a very modern, clever form of marketing that gets users engaged with the brand directly. Often, in order to participate in the contest, the entrants must actually buy the product. Furthermore, it costs the company next to nothing, saving millions of dollars in advertising costs, while engaging customers at a level no commercial created by an ad agency could.

"Justice is conscience, not a personal conscience but the conscience of the whole of humanity. Those who clearly recognize the voice of their own conscience usually recognize also the voice of justice."--- Unknown

Lovin Life, truthis

Kate Hudson for WildAid

Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she’s supported WildAid in a project which saw her team with her long time hair stylist, David Babaii, to launch an eco-friendly haircare line. Hudson will donate 10 per cent of the proceeds to the foundation which aims to end the illegal trade of wild animals. In the African photo shoot for the ad campaign, shot by Peter Lindbergh, the young starlet posed with exotic animals like cheetahs and lion cubs. “I really have a thing about natural product,” she said. “It’s very difficult to make things that are completely organic and sustainable. David and I got so excited about making something like that. Making something conscious and making it good.” “We have a blast together,” she said of her stylist. “I’m just lucky to have him as my companion while I travel and work.” Kate, who is Goldie Hawn’s daughter, said her favourite animal to work with was the cheetah. “He was purring,” she said. “I remember listening to it and [asking], ‘Should I be running right now because his purr sounds more like a growl?’ But they’re like, ‘No. He’s just super happy.’ And I got really comfortable with it. And I would literally lay on the cheetah. It was really pretty cool.” She liked the lions too though. “Even though they’re babies, they are lions. They were very sweet. I would put them on their back and rub their tummy. And they would love it!”

"When a needle falls into a deep well, many people will look into the well, but few will be ready to go down after it."---African Proverb

Lovin Life, truthis