F*ive W's: Big Drop NYC

What: Big Drop New York City

Who: Big Drop founders (and second cousins) David Katzav and Shy Iland says their stores' name reflects it origins as a retailer of men's street and surf wear "big drop" is surfer slang for describing how waves break.

When: Founded in 1990 in the Soho district of New York.


Where: Big Drop has three locations in and around New York and launched an international store in Tel Aviv in 2006. They are working on adding another Manhattan location. And plan to add two new stores each year for the next four years across the United States, most likely locations are Boston, Chicago, Las Vegas and Los Angeles.

1. Soho 174 Spring Street New York, NY 10012 Phone: 212.966.4299 Fax: 212.966.4314 Store Hours: 11am-8pm Mon-Sat 12pm-8pm Sunday
   
2. Upper East Side 1321 Third Avenue New York, NY 10021T: 212.988.3344F: 212.861.7404 Store Hours: 11am-8pm Mon-Sat 12pm-7pm Sunday
   
3. Soho 425 West Broadway New York, NY 10012 Phone: 212.226.9292 Fax: 212.226.6291 Store Hours: 11am-8pm Mon-Sat 12pm-8pm Sunday

Why Their HOT: The items that they select are cool and trendy yet unique and original. and that's why the retailer is so successful. They recently just introduced a few big names at their stores, but they are very methodical about their selections. They made a name for themselves by discovering up and coming designers in apparel and accessories. Distinguishing themselves by selecting pieces that often went under the radar and were more affordable.


How: Each season Big Drop unveils new merchandise each season and about 30 percent of that is from new designers and throughout the rest of the year they continue to introduce key items. The average retail prices for their handbags range between $250-$750. and average prices for jewelry range between $40-$240. The super-hot founders plan to keep up their expansion through their finely honed ability to spot trends before they emerge. The website shows shoppers how to they can wear different styles for different occasions. Big Drop has a blog filled with dressing tips.



**Some images are courtesy of BigDropNYC and their various collections.