Adidas To Lauch New Line

Adidas is rolling out a new line and retail concept for the Spring 2009 Season.

The Adidas SLVR Label will include sportswear (not performance activewear), accessories and footwear for women and men. The line will be introduced in February during New York Fashion Week with its first stand-alone store in SoHo, and a second store will open in Paris during fashion week there. Two more stand-alone stores in Los Angeles and Miami will bow during the first quarter of 2009. Each store will be between 1,000 and 1,500 square feet, and fashion week events to fete the New York and Paris shows are expected.

Additionally, in Paris and Beijing, SLVR will be sold at the new Adidas Brand Centres.

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