Barneys New York, the luxury emporium that has been winning the hearts of fashionistas and celebrities since it opened in 1923, is kicking off their holiday campaign "Peace and Love: Have a Hippie Holiday," by offering ideeli members the chance at a gift that keeps on giving. Ten ideeli members will be offered tickets that automatically enter them into a promotion to win a one-of-a-kind, hand-painted Volkswagen Beetle (worth $25,000 dollars), as well as a $50 dollar gift card to the ultimate fashion mecca. (November 10 through December 31, 2008)
Barneys invited artist John Paul Phillipe to decorate the car in a psychedelic swirl of doves, peace signs and flowers. Always ahead of the curve, the department store partnered with Volkswagen of America because the auto company shares the same environmentally conscious values. With that in mind, all the proceeds from this promotion go to VW Carbon Neutral Project, which helps to reforest and protect endangered species. Starting today, ideeli members have access to buy tickets at the Barneys website.
The Peace and Love campaign also marks the 50th anniversary of the peace sign. During the holiday season, the store will offer exclusive products like Fendi baguettes with a peace sign key chain, tie-dye Converse All Star high tops, and recycled t-shirts from the hip line Loomstate, plus many more fabulous gifts.
And never to be outdone, creative director Simon Doonan is also designing the legendary window displays using the same sixties-style counterculture theme. The customized Beetle will be on display in the windows of the Madison Avenue store along with giant size peace signs, vintage album covers from musicians like Jimi Hendrix and the Doors, as well as a homage to the era's female icons including Janis Joplin and Joni Mitchell. There are certainly enough stylish reasons to give peace a chance this holiday.
"At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us."---Albert Schweitzer
Lovin Life, Truth Is
1 comments:
That's pretty cool! I love contests. Hautelook.com is having one right now too. People can enter to win a private screening of the new nicole kidman film Austarlia and they can invite 50 of their friends, for any theater in America. Fox will pay for the whole thing and provide refreshments.
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