Thursday, June 26, 2008

On The Campaign Trail: The Supers

The Supers- pronunciation;\ˈsü-pərs\
Function: noun
Date: Late 1980's
Means: Models who are the creme de la creme. Fashion models that rose to fame by understanding their craft and attaining sustainability in a superficial world. Women {and mens} faces who never go out of style because they know how to represent their product.

Excuse my poor definition of "The Supers" {I'm not Websters after all}. This year has been the resurgence of the Supermodel. All of the top models are resurfacing with big ad campaigns this year and with more on the slate to come in 2009. Naomi just recently bumped gal pal Kate Moss from Yves Saint Laurent and Linda Evangelista also scored big at Prada {Both are featured below}. So why all of a sudden a new interest in them? Simple! Because these women know how to market themselves. They don't over extend their looks and select few projects to ensure the freshness of their product! Let's hear it for The Supers!

Naomi @ Yves Saint Laurent for Fall 2008
Evangelista @ Prada for Fall 2008

**Images courtesy of Yves Saint Laurent and Prada

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