Diesel's Denim Gallery Gets A New Addition

Next week kicks off the 2008 New York Design week and Diesel in collaboration with Dutch design firm Moooi and Jaime Hayon {a Spanish artist} are presenting an exhibit called ARROJADOA, which is the Spanish translation for the word audacious but can also be referenced to a cactus that's identifiable by its vertical stacked elements. The installation focuses on totem sculptures composed with specific functions, like stools, tables, mirrors, and trays. Each element is made of different colors, materials, and finishes.

Renzo Rosso, president and founder of Diesel says, "At the Diesel Denim Gallery we look to support art that makes you think. Whether the art it is explosive, controversial, or inspiring Diesel holds no boundaries when collaborating with artists." Sebastien Agneessens, curator at the Diesel Denim Gallery store says, "Working together with Diesel, Moooi, Jaime Hayon and publisher Die Gestalten Verlag is more than a privilege, it is a unique chance. This international creative quartet tirelessly showcases design to our amused eyes, sharing with us their playful, sometimes ironic vision of the world and fostering inspired collaborations."

The NYC installation will open to the public on May 19th, from 7pm-9pm and will coincide with the release of Jaime Hayon Works, the first monograph of the artist, to be released by Berlin-based publisher Die Gestalten Verlag.

Interesting Tid-Bits:

Jaime Hayon, a true rising star in the international creative scene, embodies a new type of creative Renaissance man who can use his unique stylistic language across various areas of media with his interdisciplinary approach and extraordinary talent. Born in Madrid in 1974, Hayon was trained as an industrial designer and worked as a researcher in Fabrica, Benetton's communication group. In 2004 he started his career and has kept his hands full of eclectic projects. Being a multi-faceted creator, Jaime's work has developed in various areas: from curatorial roles, to those of an artist, to that of a designer.

Moooi leads in the understanding of culture, human needs and technology by creating the most successful and innovative designs through collaborations with international artists and designers such as Ross Lovegrove, Front, Studio Job and Jasper Morrison.

The Diesel Denim Gallery (DDG) is a concept store positioned between retail spaces and art galleries. Located in New York (68 Greene Street) and Tokyo, DDG links contemporary art to the DDG collection. The collection consists of limited-edition wearable works of art. Diesel also continues to support the arts worldwide through its Diesel Wall project, an art competition dedicated to young artists and designers in which their original work is presented on monumental, freestanding vertical walls in the center of the world's most important cities.