So Good You Can Eat It

Late last fall, Lousia Guinness commissioned artist Marc Quinn {as well as Anish Kapoor, Tim Noble and Sue Webster} to scale down their typical avant garde art into wearable pieces, such as jewelery.

Quinn's, and the other artists, pieces were featured in the May 2008 issue of British Vogue. Guinness says, "The challenge for them is to create something small enough to be sculpture, and then small enough to be worn."

Guinn, who decided to create a small strawberry and sprinkle it with frost to make it look as if it were frozen. The pendant comes in a polished 18k gold edition and a white gold edition. Each pendant is a collectors edition {collectively, only 20 necklaces were made}

If you happen to be in London anytime soon, the collections are on display at Browns Art Gallery on Cork St. and you can visit Lousia Guinness gallery here.

The White Gold Edition of Guinn's Frosted Strawberry

NEW SERIES: On The Campaign Trail

On The Campaign Trail is a new feature that The F*Word is launching in order to bring various ad campaigns from all over the world to your desktop/ laptop. In this special series, we will bring you campaigns from both recognized, unrecognized names and names that you will surely not forget. As we all know, fashion is not a superficial word. It is as complex as the inner emotions of one human being, hence why it is important to capture the full range of facets that fashion itself encompasses.

As our first ad campaign feature, we would like to bring you Tom Ford S/S 2008.

Diesel's Denim Gallery Gets A New Addition

Next week kicks off the 2008 New York Design week and Diesel in collaboration with Dutch design firm Moooi and Jaime Hayon {a Spanish artist} are presenting an exhibit called ARROJADOA, which is the Spanish translation for the word audacious but can also be referenced to a cactus that's identifiable by its vertical stacked elements. The installation focuses on totem sculptures composed with specific functions, like stools, tables, mirrors, and trays. Each element is made of different colors, materials, and finishes.

Renzo Rosso, president and founder of Diesel says, "At the Diesel Denim Gallery we look to support art that makes you think. Whether the art it is explosive, controversial, or inspiring Diesel holds no boundaries when collaborating with artists." Sebastien Agneessens, curator at the Diesel Denim Gallery store says, "Working together with Diesel, Moooi, Jaime Hayon and publisher Die Gestalten Verlag is more than a privilege, it is a unique chance. This international creative quartet tirelessly showcases design to our amused eyes, sharing with us their playful, sometimes ironic vision of the world and fostering inspired collaborations."

The NYC installation will open to the public on May 19th, from 7pm-9pm and will coincide with the release of Jaime Hayon Works, the first monograph of the artist, to be released by Berlin-based publisher Die Gestalten Verlag.

Interesting Tid-Bits:

Jaime Hayon, a true rising star in the international creative scene, embodies a new type of creative Renaissance man who can use his unique stylistic language across various areas of media with his interdisciplinary approach and extraordinary talent. Born in Madrid in 1974, Hayon was trained as an industrial designer and worked as a researcher in Fabrica, Benetton's communication group. In 2004 he started his career and has kept his hands full of eclectic projects. Being a multi-faceted creator, Jaime's work has developed in various areas: from curatorial roles, to those of an artist, to that of a designer.

Moooi leads in the understanding of culture, human needs and technology by creating the most successful and innovative designs through collaborations with international artists and designers such as Ross Lovegrove, Front, Studio Job and Jasper Morrison.

The Diesel Denim Gallery (DDG) is a concept store positioned between retail spaces and art galleries. Located in New York (68 Greene Street) and Tokyo, DDG links contemporary art to the DDG collection. The collection consists of limited-edition wearable works of art. Diesel also continues to support the arts worldwide through its Diesel Wall project, an art competition dedicated to young artists and designers in which their original work is presented on monumental, freestanding vertical walls in the center of the world's most important cities.