Next week kicks off the 2008 New York Design week and Diesel in collaboration with Dutch design firm Moooi and Jaime Hayon {a Spanish artist} are presenting an exhibit called ARROJADOA, which is the Spanish translation for the word audacious but can also be referenced to a cactus that's identifiable by its vertical stacked elements. The installation focuses on totem sculptures composed with specific functions, like stools, tables, mirrors, and trays. Each element is made of different colors, materials, and finishes.
I've always wondered if men ever get sick of Tyra and all of the fuss revolving around America's Next Top Model. Well I have to wonder no more because VMAN Magazine, Ford Models and Diesel are on the search for America's Nest Top MALE Model! The winning model will be featured on the cover of the fall issue of VMAN, and will receive a contract with Ford Models. The jump-off {casting calls}, in partnership with Diesel, officially started on April 30th in New York at the Diesel store in Union Square, and will continue throughout the U.S. at 5 other Diesel stores in Dallas, Austin, Portland, San Francisco and Los Angeles. Aspiring models will have the once-in-a-lifetime opportunity to interview with Ford talent scouts and have their picture taken. Each applicant's form will then be filed for consideration in the contest, joining the 800+ people who have already entered the search.
"We're always on the lookout for new talent and this is an excellent opportunity for aspiring models," said Ford Models CEO John Caplan. "The VMAN Model Search also allows us to bring Ford Models to the public and attract individuals that might not otherwise consider modeling. By partnering with VMAN Magazine, we've attached a prize that's impressive on even the most experienced model's resume."
Aspiring male models should pre-register at www.fordmodels.tv. Applicants that are unable to attend in person may apply online at www.VMAN.com. Auditions are from 4:00-8:00pm at the following Diesel locations:
New York April 30 and May 1 1 Union Square West
Dallas May 7 North Park Mall, 8687 North Central Expwy.
Austin May 8 11600 Century Oaks Terrace
Portland May 14 The Cellar Building, 30 Northwest 12th St.
San Francisco May 15 101 Post Street
Los Angeles May 16 Beverly Center, 8500 Beverly Blvd.
Diesel, has launched a new home line called Successful Living from Diesel.
The collection, “Is built around a rock ‘n’ roll and casual living concept, which incorporates Diesel’s trademark style and attitude,” the press release says.
“All the iconic brand’s core values - its rebelliousness, irony and irreverence! - have been translated into a new textile collection characterized by innovative, creative design, yet timeless vintage appeal, combined with an ultra-modern and quirky twist.”
If they apply similar viral marketing tactics to their home collection as they have to their fashion campaigns, there’s no doubt the line will be a tremendous success.
The line was launched this week after an ultra hip party at Salone Del Mobile, the Diesel penthouse which overlooks Milan. The hotspot was decked out in ultra funky decor while simultaneously showcasing the fabulous new Successful Living collection.
After that event, the party moved to the ‘Special kubik Club,’ a “unique party project” (not just a party, it’s a project!) organized by Balestra Berlin, Modulorbeat and light designer Andreas Barthelmes.
“Plastic tanks, illuminated in different colours, moved in synch to music,” the press release says. “Full to capacity, the party saw guests mingling with Renzo Rosso - President and Founder of Diesel - with entertainment stars, the world’s fashionistas and top fashion press that included Pierre Casiraghi, Francesca Versace, Karim Rashid, Fabio Novembre and Elisabetta Canalis. Music was provided by DJ’s Stefano Fontana & Alex Gopher and was the perfect backdrop for an evening of stylish fun.”
"Kindness is always fashionable."--- America E. Barr
Lovin Life, truthis
The intrigue with futurism and robots has permeated the fashion industry, with space-inspired styles supplementing the growing integration of robots and smart technologies in our daily lives.
Labels like Diesel have captured these elements in futuristic photoshoots, but to further solidify the movement and take it to the next level—potentially pushing mainstream—top tier sartorial magazines are capturing celebrities in galactic wardrobes. 
In a shoot by Steven Klein, Gwyneth Paltrow posed in a bikini for Vogue with slicked back hair and smoky eyes that would have made for a beautiful, yet ordinary, editorial spread, but the fashion magazine dared to awe by transforming her right arm into a robotic aparatus.
The shoot was meant to promote her new movie, Iron Man, but it worked as so much more. In addition to adding something unconventional yet cutting edge in terms of fashion, it was also a clever way to accentuate the muscle tone in her body without making it about sexual objectification.
"The greatest good you can do for another is not just to share your riches, but to reveal to him his own. "--– Benjamin Disraeli
Lovin Life, truthis
