A Look @ Edie Rose

**Image courtesy of Edie Rose for DKNY

I made a promise to all of my readers in March that when Rachel Bilson's line for DKNY dropped I would definitely show you the details. Bilson stayed true to her SoCal roots and definitely incorporated glimpses of beautiful California sunshine in the small collection. While the website for Edie Rose is up and running it will not be available in stores until mid-September. The website features a contest where you can be flown out to LA to meet Bilson as welll as keep up with her launch events for the line. In additon that, you get the additional joy of learning what type of things inspire Bilson {speaking of that, Bilson and I both ♥ Cookies n Cream ice cream}. While things with the celebrity lines are 50/50 lately {half trash and half over prices... My fave, overpriced trash} Bilson's very affordable line is the perfect medium. You get exactly what you pay for.

**Images couresty of DKNY Jeans & Edie Rose

DKNY Meets Cute As A Button?

What happens when trendy urban DKNY (produced by Donna Karan) line mixes with something that's as cute as a button? You get the collabo of DKNY and Rachel Bilson. She announced on March 13th, that she will be designing a line for DKNY. Entitled Edie Rose for DKNY Jeans (after Bilson’s grandmother and a close family friend), the capsule collection features 15 sportswear separates which include T-shirts, button-down shirts, dresses, and of course, jeans. All ranging from black-and-white palette, accentuated with some California girl yellow hues. Bilson told WWD (Women's Wear Daily) that "she contacted the folks at DKNY Jeans to ask if she could design a small line for the label." And they said, "Yes." The collection will hit stores in September.

**Image courtesy of NYLON magazine.